Posts tagged “butler bulldogs

Social Media Strategy Done Right

Posted on January 8th, 2013 by RDIAdmin | Comments: Comments Off on Social Media Strategy Done Right

What do you get when you combine two cute and cuddly English Bulldogs with Facebook, Twitter, YouTube, Foursquare and even Pinterest?  In the case of Butler University, a very well executed social media plan. There are so many things to love about this social media strategy (and no, I’m not biased at all).  Mascots Butler […]

What do you get when you combine two cute and cuddly English Bulldogs with Facebook, Twitter, YouTube, Foursquare and even Pinterest?  In the case of Butler University, a very well executed social media plan.

There are so many things to love about this social media strategy (and no, I’m not biased at all).  Mascots Butler Blue II and Blue III,  known around campus as Trip, handle the social media accounts with a little help from their owner, Butler’s director of web marketing, Michael Kaltenmark.  Through the pair of Bulldogs, Butler is able to deliver content that is not only endearing and entertaining, but more importantly, informative and relevant.  Presenting information from a “dog’s-eye view” is an ingenious way to engage students, alumni and friends of the university, while simultaneously attracting a new contingent of Bulldog faithful.

Recently social media news outlet Mashable featured an article inviting readers to “Meet the Adorable Bulldogs That Rule College Sports Social Media,” highlighting the success of Butler’s campaign.

Look out internet, these dawgs are everywhere! 

Butler Blue II and Blue III  have taken the social media world by storm with their lovable charm, witty musings and playful antics.  Currently on their “Big Dawgs Tour”, you can follow Blue II and Blue III on Facebook and Twitter to track their adventures.

A glimpse into the world of Blue II and Trip, as tweeted by the duo:

Um, can we get the #BigDawgsTour started back up today or what? Let’s go!

The lookout over Cincinnati at Devou Park. Here we come, Cincy! #BigDawgsTour

Showed up at @AntiqueArchNash and they put me to work at the counter. #BigDawgsTour

@sluggernation let @ButlerBlue2 and me in the vault! This stuff is really old. Like Blue. #BigDawgsTour

Images ©Butler Blue II and ©Butler Blue III


Here We Go!

Posted on June 13th, 2012 by RDIAdmin | Comments: Comments Off on Here We Go!

  Honestly, where does a girl even begin with writing her first blog post?  Well, let’s get down to it.  I’m Elizabeth, the new Marketing Coordinator here at Rowland Design.  I am a native Michigander, Butler grad, foodie, and lover of design.  Here, in my tiny corner of the web, I hope to give you a glimpse into my world- the […]

 

Honestly, where does a girl even begin with writing her first blog post?  Well, let’s get down to it.  I’m Elizabeth, the new Marketing Coordinator here at Rowland Design.  I am a native Michigander, Butler grad, foodie, and lover of design.  Here, in my tiny corner of the web, I hope to give you a glimpse into my world- the things that inspire me, surround me, and make me tick.  So, stay tuned and look for my musings every Wednesday.

Today, let’s jump in with my 12 favorite things!

1. nude heels  you really can’t go wrong with neutral pumps- such a versatile pair of shoes!

2. butler university my alma mater- go bulldogs!

3. nail polish coral polish is my pick for summer

4. ice cream let’s be honest, I could probably eat ice cream everyday- luckily, I have some self-control!

5. traverse city, mi warm weather, sandy beaches, great restaurants, cherry festivals & wineries- what more could you need?

6. photography I’m currently stoked about bonding with my fancy new DSLR camera

7. apple I’d be seriously lost without my iphone and macbook!

8. fresh flowers fragrant & beautiful, I love the way fresh flowers can brighten any room

9. reusable cups convenient + great for the environment, too

10. rockwell/republic if you ever find yourself in Grand Rapids, MI, this restaurant duo is a must!

11. crafting whether drawing, decorating, building, or sewing, I love to see what an idea can become

12. family I’m lucky to have such a fantastic family + marry into an equally great group