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Posts tagged “big dawgs tour

Social Media Strategy Done Right

What do you get when you combine two cute and cuddly English Bulldogs with Facebook, Twitter, YouTube, Foursquare and even Pinterest?  In the case of Butler University, a very well executed social media plan. There are so many things to love about this social media strategy (and no, I’m not biased at all).  Mascots Butler […]

What do you get when you combine two cute and cuddly English Bulldogs with Facebook, Twitter, YouTube, Foursquare and even Pinterest?  In the case of Butler University, a very well executed social media plan.

There are so many things to love about this social media strategy (and no, I’m not biased at all).  Mascots Butler Blue II and Blue III,  known around campus as Trip, handle the social media accounts with a little help from their owner, Butler’s director of web marketing, Michael Kaltenmark.  Through the pair of Bulldogs, Butler is able to deliver content that is not only endearing and entertaining, but more importantly, informative and relevant.  Presenting information from a “dog’s-eye view” is an ingenious way to engage students, alumni and friends of the university, while simultaneously attracting a new contingent of Bulldog faithful.

Recently social media news outlet Mashable featured an article inviting readers to “Meet the Adorable Bulldogs That Rule College Sports Social Media,” highlighting the success of Butler’s campaign.

Look out internet, these dawgs are everywhere! 

Butler Blue II and Blue III  have taken the social media world by storm with their lovable charm, witty musings and playful antics.  Currently on their “Big Dawgs Tour”, you can follow Blue II and Blue III on Facebook and Twitter to track their adventures.

A glimpse into the world of Blue II and Trip, as tweeted by the duo:

Um, can we get the #BigDawgsTour started back up today or what? Let’s go!

The lookout over Cincinnati at Devou Park. Here we come, Cincy! #BigDawgsTour

Showed up at @AntiqueArchNash and they put me to work at the counter. #BigDawgsTour

@sluggernation let @ButlerBlue2 and me in the vault! This stuff is really old. Like Blue. #BigDawgsTour

Images ©Butler Blue II and ©Butler Blue III