Bretford Showroom

Chicago, IL

On the occasion of their newly formed alliance with Herman Miller and the introduction of several new product lines, Bretford, a furniture manufacturer dedicated to enhancing how people work and learn, retained Rowland to re-establish their showroom presence in Chicago’s Merchandise Mart. Designed to be renovated in annual phases, the first step was to introduce flexible open and enclosed meeting spaces, reinforce the corporate mark and color palette, re-use existing lighting and floor coverings and to apply the furniture offering so as to promote their focus on training and learning environments. Subsequent phases will annually refresh product applications, incorporate new introductions and augment interior architecture.