Rowland Design created a full package of wayfinding and signage for the newly completed JW Marriott in Downtown Indianapolis. This expansive building required unique solutions for exterior vehicular and parking garage signage, exterior identification, and interior signage. The exterior signage needed to clarify and visually support the multiple hotel flags, on one site, but not distract from the impressive architecture. The colors of the exterior signage took their cue from the JW Marriott tower of blue and silver. Rowland Design’s simple but elegant interior signage enhances the spectacular design of the property and improves guest movement through the JW Marriott tower, Courtyard, and SpringHill Suites to the first level Event Center.