Ironworks

INDIANAPOLIS, IN

Rowland Design collaborated with developer Hendricks Commercial Properties to create an interior and exterior wayfinding and signage package for Ironworks at Keystone, a 6-acre, mixed use residences and retail development.

The signage elements were based on the brand’s identification combined with architectural elements of a refined industrial loft warehouse. Emphasis was placed on use of raw, unfinished materials in a more artistic nature.