Grand Rapids, MI
This 1960’s era shopping center has been given new life to appeal to the rapidly increasing sophistication of the local shopping population. What had always been a high-end center with many locally owned tenants was losing its place in the market to newly built centers. To reverse this trend, Rowland turned the mall inside-out, giving strong visibility to the anchor tenants. Each has its own façade designed in alliance with its unique brand identity. Whimsical landscaping, signage and wayfinding, interior concourse renovation and eclectic groupings of furnishings have reestablished Breton Village’s presence in Grand Rapids’ retail environment.