Reis Nichols

Indianapolis, IN

Long admired as one of the finest family owned jewelry merchants in Indianapolis, Reis-Nichols retained Rowland Design to give their flagship store a modern update that would respect the traditions of their business and at the same time attract and retain new clients. Rowland’s design program created an elegant presentation of Reis-Nichols’s premium product, and the store’s design is characterized by the blending of contemporary styling with traditional materials. Inside the store is an area where guests can view the jewelry design process, offices for staff, and a variety of dramatic display areas. Reis-Nichols prides itself on the open dialogue its employees have with their customers, and Rowland’s design solution was inspired by this relationship.