Reis Nichols

Greenwood IN

After successfully redesigning the flagship store for Reis-Nichols the year before, Rowland Design was again retained to transform their south side business into a more open, generous retail space incorporating finishes that mimicked their north side counterpart in terms of color and styling, while presenting a more casual and friendly environment for their clients. The existing footprint was enlarged by the addition of one storefront bay which allowed for a larger showroom space including a custom concierge desk, a customer service lounge, a private showroom, a private office, and an enlarged back of house work area for the staff.

Rowland Design also designed the new exterior façade for the Reis Nichols south side location including new stainless steel facing as well as the addition of black awnings over the new double paned storefront glazing. A redesign of the vertical elements, crown details, and paint palette  provided a stronger street side presence to their storefront retail jewelry store.