Preston’s Rocks

Carmel, In

Targeted to attract a price conscious, youthful clientele, this venture of an established jeweler was designed to reflect the casual atmosphere of an open air marketplace. Rowland completely renovated a previous Harley Davidson dealer by painting and crafting bold banners on the exterior of the building to give it heightened visibility, designed custom jewelry showcases and strung overhead lights to reinforce the informal mood. The contemporary aesthetic has certainly caught the attention of younger customers. Preston’s Rocks has become the jeweler of choice for first time diamond buyers.