Grand Rapids, Michigan This 1960's era shopping center has been given new life to appeal to the rapidly increasing sophistication of the local shopping population. What had always been a high end center with many locally owned tenants was loosing its place in the market to newly build ceters. To reverse this trend, Rowland turned the mall inside out giving strong visibility to the anchor tenants. Each has its own facade designed in alliance with its unique, brand identity. Whimsical landscaping, signage and wayfinding, interior concourse renovation, and eclectic groupings of furnishings have reestablished Breton Village's presence in Grand Rapids' retail environment.